Lead Nurturing alltakesolutions.com

There's an assessment that 80% of marketing leads given to Sales are not acted upon.

Why? Very frequently, the sales representative essentially do not have time to “work” the leads – particularly those with a 'B' or 'C' categories of leads (prospects who are not prepared to appear their interest).

To avoid losing leads, you need a disciplined and well-mannered lead nurturing and lead management procedure to follow. Below are five key points of our Lead Nurturing Approach which endeavours to over-qualifying nurture leads to achieving higher closing rates: